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Crafting Engaging Email Copy: Do’s and Don’ts

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for [...]

Blog Post

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.

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TechTarget Priority Engine Privacy Notice for California Residents

To learn more about your CCPA privacy rights, please review the below privacy notice. To Exercise Your CCPA Privacy Rights: To exercise your access, transfer, deletion, correction , please submit [...]

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Preparing for a Cookieless Future – an EMEA Perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...]

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Beware of Black Boxes. Look for Actionable Outputs.

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, [...]

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Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially [...]

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A Practitioner’s Brief on Intent Data

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting [...]

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What do Successful Marketing Practitioners Have in Common? Lessons Learned from TechTarget APAC Archer Award Winners

Each year TechTarget partners with hundreds of B2B tech companies across APAC to execute their marketing strategies. We recognize our top performing partners with our annual Archer Awards. So, what [...]

Press Release

TechTarget Appoints Perfecto Sanchez to Its Board of Directors

Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the appointment of Perfecto Sanchez to its Board of Directors. Mr. Sanchez is currently the founder and [...]

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Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. [...]